What You Need To Know About Growth Hacking.

 Because many early stage startups are running on a shoestring budget, paid marketing campaigns are often out of the question. Instead, marketers need to invest time and sweat equity into growth!

Read More

Growth hacking means trying a variety of different marketing ideas to grow an engaged user base as fast as possible. Serial entrepreneur, Neil Patel writes, “Growth hackers understand the latent potential of software products to spread themselves, and it’s their responsibility to transform this potential into reality.”

Whether you’re trying to pull off a successful product launch or looking to grow your business. Companies from Dropbox to Airbnb have successfully used growth hacking techniques to grow their startups into the big companies they are today.

There’s a lot that marketers at early stage companies can learn from these companies, so I thought today we could dive into the ways growth hacking can be used in marketing to … grow! When we speak about growth hacking, we’re primarily talking about new business acquisition, but increasing the lifetime value (LTV) of existing customers is equally important to growth.

Once you acquire a customer, it should require much less time (and money) to get them to make a repeat purchase as long as quality and customer service lived up to promise. This is how you grow your company without spending all of your time finding new customers.

Growth marketing is data driven, full funnel marketing based on rapid experimentation. How is it different from traditional marketing? In traditional marketing the main focus is on driving traffic to your site, a service or a business, whereas in growth marketing the focus lies on the full customer journey. That is a probable customer’s journey begins by signing up, known as acquisition. Then the user gets a great user experience, known as activation. He/she begins to understand the core values associated with your product and ultimately, your brand. We can call it reaching the wow moment. If they have a great experience, then loyal customers come back, known as retention.

They trust your brand or product and thus rely on them again as they got a great after sale services, good value out of the product and hence want to re-engage with you and your business. There’s a particular period according to different products, it might be on daily, monthly or yearly basis. Then pricing strategies are considered. What can the company experiment with to drive sales? What can the company up sell, cross sell or down sell? This step is generating revenue. Then we need to make sure that we expand our customer base. Referrals are hence the next step. You can’t be stopping yourself at the success of one deal. You need to keep yourself afloat in the market hence, we need referrals. It is essential to build positive virality. As we can now understand that it’s more than just marketing, the thing which should capture attention is that middle of the sales funnel, i.e. acquisition, activation and retention, is very product oriented. On boarding customers and retaining them often involves a heavy hand on the product development side.

It’s no longer just marketing and it’s not just the middle of the funnel, even at the top of the funnel, growth marketing will try to use as much automation as possible. This will allow them to come up with creative ways to drive up traffic. What we are doing here is we are slowly diminishing the line between the product and marketing. These are no longer two different things. One of the examples is engineered marketing, tools based marketing. This is just another example of creative marketing. Choosing between the millions of combinations of medium and message. Once they have ensured of experiments, the growth marketers or a growth team’s job is data, both hard data and soft data. This is to track customers along the customer journeys and to start experimenting on how to improve conversions along the way. To do this right, you need quite a lot of customer empathy and behavioural psychology. What can we use from the field of behavioural economics? Things such as, persuasion techniques, human biases, to convert more customers to our product or service. Finally once you have run experiments to find out what works, we use coding and automation to build the successes directly into the product, either by systemizing it or by productizing it. Thus, to sum it up, growth hacking is about creativity, analytical skills and social metrics. Let’s see some of the trends in growth hacking,

  1. How-to guides – why did any user sign up with you? where do your users run into problems? Asking these questions to yourself will help you prepare how-to guides for your customers in order to help them beforehand.
  1. Behavioural emails – you can’t just target anyone coming to your site and start sending mails, if you don’t want to land in spam. Growth hacking is all about behavioural psychology, understand their activities, what kind of content do they see on your site? What do they participate in? Understand their likes and dislikes and then go ahead with sending emails according to your observation of their behaviour or activity on your site. This will let you understand their needs properly and also result in better conversion rates. Customers will appreciate the concern you show for them and engage more with your business or brand.Net promoter score (NPS) – to maintain and grow your customer loyalty and satisfaction. The main question regarding NPS is how likely will you recommend the company or website to a friend? Or how likely are you to buy again from the company or website? It uses a 0 to 10 point rating scale to measure the NPS, with 0 implying ‘not at all likely’ and 10 meaning ‘extremely likely’. A research paper suggests that 10-15% of people who answered 1-8 have small issues or user error that can be instantly fixed. This means that it’s a very easy and quick win for the companies. Companies taking NPS seriously thrive well. NPS is shown to be more reliable than a customer satisfaction survey. Measuring loyalty with NPS has proven to be more consistent with the growth of the company.
  1. Target big clients through emails – how to catch the big fish for start-ups is a question that is doing the rounds in this industry. Let’s see how to approach a big client,

69 comments on “What You Need To Know About Growth Hacking.

  • Aly Chiman , Direct link to comment

    Hello there,

    My name is Aly and I would like to know if you would have any interest to have your website here at otitekmedia.co.ke promoted as a resource on our blog alychidesign.com ?

    We are in the midst of updating our broken link resources to include current and up to date resources for our readers. Our resource links are manually approved allowing us to mark a link as a do-follow link as well
    If you may be interested please in being included as a resource on our blog, please let me know.


  • Tim Hiltunen , Direct link to comment

    I simply want to tell you that I am beginner to blogs and honestly loved you’re website. More than likely I’m likely to bookmark your site . You amazingly have terrific articles and reviews. Thank you for sharing with us your web site.

  • Yun Fryberger , Direct link to comment

    I simply want to mention I am very new to weblog and definitely loved your blog. Likely I’m likely to bookmark your blog post . You actually have remarkable article content. With thanks for sharing your web-site.

  • when to take viagra before sex , Direct link to comment

    There are certainly a lot of details like that to take into account. That is a terrific indicate raise. I offer the thoughts over as basic inspiration however clearly there are inquiries like the one you raise where the most crucial thing will be operating in honest good faith. I don?t understand if ideal methods have actually arised around things like that, but I make sure that your job is clearly identified as an up for grabs. Both young boys as well as women really feel the impact of just a moment?s enjoyment, for the remainder of their lives.

  • Alissa Bratchett , Direct link to comment

    May I just say what a comfort to discover someone that really understands what they’re discussing over the internet. You definitely realize how to bring a problem to light and make it important. More people ought to look at this and understand this side of your story. I was surprised you’re not more popular given that you surely possess the gift.

  • great post to read , Direct link to comment

    Magnificent site. Plenty of helpful information here. Im sending it to some pals ans also sharing in delicious. And obviously, thanks in your effort!

  • Read More Here mercurycard.com/activate , Direct link to comment

    Oh my goodness! an amazing article dude. Thank you However I am experiencing difficulty with ur rss . Dont know why Unable to subscribe to it. Is there anyone getting equivalent rss drawback? Anybody who is aware of kindly respond. Thnkx

  • CBD , Direct link to comment

    Does your blog have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it develop over time.

  • Visit Website Revolution smart toaster with screen , Direct link to comment

    What i don’t understood is actually how you’re not actually much more well-liked than you might be now. You are so intelligent. You realize therefore significantly relating to this subject, made me personally consider it from numerous varied angles. Its like men and women aren’t fascinated unless it is one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!

  • useful reference , Direct link to comment

    Ive been exploring for a bit for any high-quality articles or blog posts in this kind of space . Exploring in Yahoo I finally stumbled upon this web site. Reading this info So im satisfied to convey that I have an incredibly excellent uncanny feeling I came upon exactly what I needed. I most no doubt will make sure to dont disregard this website and give it a look on a continuing basis.

  • this contact form , Direct link to comment

    fantastic post, very informative. I wonder why the other specialists of this sector do not notice this. You must continue your writing. I am sure, you’ve a huge readers’ base already!

  • Private Dog Training , Direct link to comment

    I needed to post you a tiny word in order to give thanks as before for your stunning ideas you have shared above. It was really unbelievably open-handed with you to give without restraint what most people could have offered for an e book in making some profit on their own, even more so considering that you could have done it in the event you decided. These good tips as well served to become a fantastic way to recognize that many people have similar dreams just as mine to find out much more related to this issue. I believe there are many more enjoyable times in the future for those who go through your website.

  • skylight repair oakville , Direct link to comment

    I simply could not leave your website prior to suggesting that I really enjoyed the standard info an individual provide in your visitors? Is going to be again incessantly to investigate cross-check new posts

  • click here , Direct link to comment

    I think this web site contains some really good information for everyone. “Glory is fleeting, but obscurity is forever.” by Napoleon.

  • click this link here now , Direct link to comment

    Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is magnificent, as well as the content!

  • look at this web-site , Direct link to comment

    Along with every thing which seems to be developing within this particular area, a significant percentage of viewpoints are relatively exciting. However, I appologize, because I can not give credence to your whole suggestion, all be it refreshing none the less. It would seem to everybody that your remarks are not completely rationalized and in reality you are generally yourself not really wholly certain of your point. In any case I did take pleasure in reading it.

  • jon manzi , Direct link to comment

    Amazing blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your design. Thanks

  • organik takipçi satın al , Direct link to comment

    An additional issue is really that video gaming has become one of the all-time biggest forms of recreation for people of nearly every age. Kids have fun with video games, plus adults do, too. The particular XBox 360 is just about the favorite games systems for many who love to have hundreds of activities available to them, and also who like to play live with others all over the world. Thank you for sharing your opinions.

  • toronto roofers , Direct link to comment

    I precisely wanted to appreciate you all over again. I am not sure what I could possibly have undertaken without those basics discussed by you over this theme. It truly was a distressing condition in my position, but finding out the very professional mode you handled that took me to weep for delight. Now i’m happy for the support and sincerely hope you are aware of a powerful job you are accomplishing instructing the rest thru your blog post. More than likely you’ve never met any of us.

  • check my blog Mypowerdot , Direct link to comment

    Awesome website you have here but I was curious about if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get suggestions from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Thanks!

  • More about the author Powerdot 2.0 muscle stimulator , Direct link to comment

    Needed to send you that bit of note to help give thanks over again about the spectacular tips you’ve shown in this case. This has been quite generous with you to allow extensively precisely what a number of us might have advertised for an e-book to help make some cash for themselves, especially given that you might well have tried it if you desired. The creative ideas also served to provide a easy way to know that other individuals have the identical passion really like my own to know good deal more on the topic of this issue. I am sure there are lots of more pleasurable opportunities ahead for those who look over your blog.

  • click here , Direct link to comment

    hi!,I love your writing very a lot! proportion we be in contact more approximately your post on AOL? I need an expert in this space to unravel my problem. May be that’s you! Taking a look ahead to look you.

  • cheap sex doll , Direct link to comment

    Hello, Neat post. There’s a problem together with your web site in internet explorer, might check this¡K IE still is the marketplace leader and a big part of other folks will leave out your wonderful writing due to this problem.

  • Essay help , Direct link to comment

    I wish to express my appreciation to you for rescuing me from this type of dilemma. Right after scouting throughout the world wide web and finding methods that were not helpful, I thought my entire life was well over. Living devoid of the solutions to the problems you’ve fixed as a result of your main blog post is a crucial case, and the ones that could have negatively damaged my entire career if I hadn’t come across your web page. Your actual understanding and kindness in dealing with everything was excellent. I don’t know what I would’ve done if I had not come across such a subject like this. I can at this point relish my future. Thanks for your time very much for your professional and sensible guide. I won’t hesitate to endorse your blog post to anybody who should have assistance about this subject matter.

  • Rompers , Direct link to comment

    You could certainly see your expertise within the paintings you write. The world hopes for even more passionate writers such as you who aren’t afraid to say how they believe. Always follow your heart. “Everyone has his day and some days last longer than others.” by Sir Winston Leonard Spenser Churchill.

  • haber , Direct link to comment

    I just couldn’t leave your web site before suggesting that I really loved the standard information an individual provide in your visitors? Is going to be again incessantly in order to inspect new posts

  • digitoimisto , Direct link to comment

    Somebody essentially help to make seriously articles I would state. This is the first time I frequented your web page and thus far? I surprised with the research you made to create this particular publish extraordinary. Wonderful job!

  • Marcella Cogburn , Direct link to comment

    Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless think about if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this site could undeniably be one of the very best in its niche. Great blog!

  • Assignment help , Direct link to comment

    I¡¦ll right away grab your rss feed as I can’t find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please permit me recognize in order that I may subscribe. Thanks.

  • Visit My site , Direct link to comment

    Aw, this was a very nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make an excellent article… however what can I say… I procrastinate alot and on no account seem to get something done.

  • Water-based Lubricants , Direct link to comment

    Thanks for discussing your ideas. A very important factor is that college students have an alternative between fed student loan plus a private education loan where it is easier to go with student loan online debt consolidation than through the federal student loan.

  • Babydolls , Direct link to comment

    Howdy! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying your blog and look forward to new updates.

  • browse around this web-site , Direct link to comment

    I will right away clutch your rss feed as I can’t in finding your email subscription hyperlink or newsletter service. Do you have any? Please permit me recognize so that I could subscribe. Thanks.

  • Wisconsin Medicare , Direct link to comment

    Undeniably imagine that that you said. Your favorite reason seemed to be at the net the easiest factor to take note of. I say to you, I definitely get irked even as folks consider concerns that they plainly do not recognise about. You controlled to hit the nail upon the top and also outlined out the entire thing with no need side effect , people could take a signal. Will probably be back to get more. Thanks

  • Movers , Direct link to comment

    Someone necessarily assist to make critically articles I’d state. That is the first time I frequented your web page and to this point? I amazed with the analysis you made to create this actual post extraordinary. Great task!

  • click resources , Direct link to comment

    I have read some good stuff here. Certainly worth bookmarking for revisiting. I surprise how much effort you put to make such a wonderful informative website.

  • Plus Size Babydolls , Direct link to comment

    F*ckin’ tremendous things here. I am very happy to peer your article. Thank you so much and i’m taking a look forward to contact you. Will you please drop me a e-mail?

  • Woodly , Direct link to comment

    Someone essentially help to make significantly articles I’d state. That is the very first time I frequented your web page and so far? I amazed with the analysis you made to make this particular post incredible. Excellent activity!

  • Neckology promo code , Direct link to comment

    Please let me know if you’re looking for a article writer for your blog. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d really like to write some content for your blog in exchange for a link back to mine. Please blast me an e-mail if interested. Cheers!

  • Www mytjx com , Direct link to comment

    Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and all. However think of if you added some great images or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this blog could undeniably be one of the very best in its field. Great blog!

  • Source , Direct link to comment

    I will right away grasp your rss feed as I can not find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Kindly allow me understand in order that I may just subscribe. Thanks.

  • Try capillus hat , Direct link to comment

    Hello! Someone in my Facebook group shared this website with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Fantastic blog and terrific style and design.

  • click through the up coming post , Direct link to comment

    My spouse and I stumbled over here different page and thought I should check things out. I like what I see so now i’m following you. Look forward to going over your web page for a second time.

  • club banger type beat , Direct link to comment

    you’re really a good webmaster. The site loading speed is amazing. It seems that you are doing any unique trick. In addition, The contents are masterwork. you’ve done a magnificent job on this topic!

  • small business administration , Direct link to comment

    I cling on to listening to the news bulletin lecture about getting free online grant applications so I have been looking around for the most excellent site to get one. Could you tell me please, where could i get some?

  • Sexy Nurse Costume , Direct link to comment

    Hey there would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a honest price? Many thanks, I appreciate it!

  • Marco Bethard , Direct link to comment

    I think your suggestion would be helpful for me. I will let you know if its work for me too. Thank you for sharing this beautiful articles, thankyou

  • our website , Direct link to comment

    After examine just a few of the weblog posts on your web site now, and I actually like your method of blogging. I bookmarked it to my bookmark web site record and will be checking back soon. Pls take a look at my site as nicely and let me know what you think.

  • So , Direct link to comment

    Thanks for your personal marvelous posting! I genuinely enjoyed reading it, you’re a great author.I will remember to bookmark your blog and will often come back later in life. I want to encourage you to definitely continue your great posts, have a nice evening!

  • Alissa Sherk , Direct link to comment

    An intriguing discussion may be worth comment. I do think that you should write regarding this topic, may possibly not often be a taboo subject but usually people are there are not enough to dicuss on such topics. To a higher. Cheers

  • powerdot 2.0 review , Direct link to comment

    Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; we have developed some nice procedures and we are looking to exchange methods with other folks, please shoot me an email if interested.

  • Diedra Duszynski , Direct link to comment

    I am curious to find out what blog platform you have been working with? I’m experiencing some small security issues with my latest site and I would like to find something more risk-free. Do you have any suggestions?

  • Jewelplus Anniversary Rings , Direct link to comment

    I do consider all of the ideas you have introduced on your post. They’re really convincing and will certainly work. Still, the posts are very quick for starters. Could you please lengthen them a bit from subsequent time? Thank you for the post.

  • xhamster , Direct link to comment

    Thank you for another informative blog. The place else may I get that type of info written in such a perfect approach? I’ve a challenge that I am just now working on, and I’ve been on the glance out for such info.

  • schilderwerken , Direct link to comment

    I’m not positive where you’re getting your information, but good topic. I must spend a while studying more or figuring out more. Thank you for great information I used to be searching for this info for my mission.

  • you could check here , Direct link to comment

    We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable information to work on. You have done a formidable job and our whole community will be thankful to you.

  • Www paymentcardinfo com , Direct link to comment

    Please let me know if you’re looking for a writer for your blog. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Cheers!

  • Neinstein Law , Direct link to comment

    Enjoyed looking at this, very good stuff, thankyou . “It is in justice that the ordering of society is centered.” by Aristotle.

  • schilder , Direct link to comment

    I’ll right away grab your rss feed as I can’t find your e-mail subscription link or e-newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.

  • QuickBooks Crack , Direct link to comment

    Hi there, You’ve done a great job. I will certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this web site.

  • Virginia hookah lounge , Direct link to comment

    I’ve been browsing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

  • More Info , Direct link to comment

    I do not even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

Comments are closed.