The Secret Behind Mass Firing of Media Personalities

The Secret Behind Mass Firing of Media Personalities

Mass layoffs from media companies have left many people wondering about the leading cause. Media has been a channel and form of communication for many decades, and many were not expecting such bad news to come out of big media companies. Traditional media such as radio, television, newspapers, and print ads have a long history as the primary outlet for advertisements and dissemination of information.

But before filing excessive pressure on media companies, you need to ask yourself, “what is the major source of income for traditional media companies? and what is the future of traditional media?” These are hard questions that give many people difficult times to get the actual answer. Right? Most content consumers don’t have time and interest in such information of which is also correct; you don’t have to know everything but only what can improve your life experience.

Ideally, the primary source of media income comes from advertisement campaigns. Advertisements are done and planned through the media buying process. And the amount that a company will bid or set aside for media adverts will also determine ad placement and space purchasing. The aim of companies that are willing to run adverts on traditional media is to secure an appropriate time, place, and context to promote campaigns with a high conversion rate or reach. Some programs attract much attention and audience. Such programs require companies or investors to spend a lot on their promotional campaigns to secure a slot in between them to market their products or services.

Now let’s dive into the future of traditional media and the reason for the mass firing of media personalities. The competition between traditional and digital media is taking another new shape. News organizations that used to produce content for a living won’t have long-term survival. Way back when there were newspapers, radios, television, or magazines, there was no existence of internet, content and influencer marketing.

Media companies were big deals. When businesses wanted to reach out to their customers, they had one option to buy ad space from media, but they experienced inefficiency and with low return on investment. Most of the ads were not useful, wrongly targeted, irrelevant and interruptive to content consumers.

But those days are gone! Today you can attract suitable attention to your brand without paid advertisement. Again, you can create and distribute your own content to the targeted audience through online platforms. It means that everyone can build their media in less than an hour. You only require enough effort and motivation to create content and publish it as a blog, social media, or email content to your consumers.

Media companies acted as middlemen between consumers and brands from ever since. But in this era of the internet, they are cut off since brands and consumers can connect online without necessarily having middlemen who are the traditional media. Online platforms can today link consumers to companies from anywhere around the world.

When you want to push your content, Google will connect you to potential customers. For people who love traveling around the globe, Airbnb is the middleman that links them to their desired places. Uber is another middleman that connects passengers with cab drivers. Trip Advisor is the middleman that links travelers to the global hotel markets; they can get all the information before they book for any hotel accommodation.

Businesses are today adopting content marketing that is delivering a message and is useful to their end-users. Additionally, they don’t need to monetize the content with paid ads since their content is funded by building their brand and selling their products. Unlike media programs that had ads inserted in between them and were interruptive to content consumers. When the ads pop up on the Tv screens, some would probably pick up their remotes and click on the next channel while waiting for the program to resume.

Traditional media are today trying to diversify because they don’t have products to sell. Their main product is content, which is provided for free or almost free to their audience. They use the free content to charge advertisers of which generate low returns due to the COVID-19 pandemic.

Where is the turning point for companies in terms of marketing? Their turning points are the influencers and so they use people with massive followers on social media to improve their brand visibility. If you visit profiles for different influencers now, you realize they are brand ambassadors for various companies; some even have more than one. This is the future and it determines the future of traditional media.

The significant advantage of using modern influencers is because the result is measurable. You can have the records of the number of people who viewed the content, and entrepreneurs can use the same records to scale up their marketing strategies. The other advantage is that with digital influencers, you can target the relevant audience. Assume you sell products that target the youth population, the best strategy is you hire an influencer with youth following to have the right market target.

The massive firing of media personalities is witnessed since companies are trying to predict the future, and they see no income that matches what they used to receive before. This pandemic has caused financial instability to several companies, and media is part of them. They will not be able to sustain the figures and number of employees they have onboard and so they have one option of shaking them off.

The purpose of this blog is to portray the future of marketing and with no ill motive to destroy traditional media. Share this blog if you enjoyed the context of the message provided.

85 thoughts on “The Secret Behind Mass Firing of Media Personalities”

  1. I simply want to mention I am beginner to blogging and site-building and absolutely savored you’re website. Very likely I’m likely to bookmark your blog post . You definitely have remarkable article content. Appreciate it for sharing your web-site.

  2. I just want to tell you that I am all new to blogging and actually savored you’re page. Very likely I’m planning to bookmark your blog post . You surely come with terrific articles and reviews. With thanks for revealing your website.

  3. I blog often and I really appreciate your information. This great article has truly peaked my interest. I will take a note of your site and keep checking for new information about once a week. I subscribed to your RSS feed as well.

  4. Whats Taking place i am new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads. I am hoping to contribute & help different users like its helped me. Great job.

  5. GEM-CAR auto repair shop management software is arguably the most comprehensive software of its kind currently available. Lauded for its easy to use modules including CRM, digital inspection and electronic punch clock: it provides the repair shop operator with a complete system to run the business. GEM-CAR puts the shop operator firmly in the driver’s seat. And if you are a fleet operator look for GEM-FLEET our fleet management software.

  6. Whats up very nice site!! Man .. Excellent .. Amazing .. I will bookmark your site and take the feeds additionally¡KI am glad to find so many useful information right here in the publish, we want work out extra strategies on this regard, thanks for sharing. . . . . .

  7. What i don’t understood is in fact how you are now not actually a lot more neatly-appreciated than you may be now. You are so intelligent. You understand therefore significantly in relation to this subject, made me individually imagine it from so many various angles. Its like men and women are not fascinated except it’s something to accomplish with Lady gaga! Your individual stuffs great. Always deal with it up!

  8. This is really interesting, You’re an overly professional blogger. I’ve joined your rss feed and sit up for in quest of extra of your great post. Also, I’ve shared your web site in my social networks!

  9. Nice post. I was checking constantly this blog and I am impressed! Extremely useful information specially the final part 🙂 I care for such information a lot. I used to be seeking this particular information for a long time. Thanks and best of luck.

  10. Wonderful beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog web site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

  11. I cling on to listening to the newscast talk about receiving free online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i get some?

  12. Hello there, You’ve done an incredible job. I will certainly digg it and personally recommend to my friends. I am sure they’ll be benefited from this web site.

  13. Youre so cool! I dont suppose Ive learn something like this before. So good to find somebody with some unique ideas on this subject. realy thanks for beginning this up. this web site is one thing that’s needed on the web, somebody with somewhat originality. useful job for bringing something new to the internet!

  14. adult toys near me ,where to buy adult toys near me,male sex toys,gay male sex toys,best gay male sex toys,female sex toys,best female sex toys,homemade female sex toys,female adult toys,female masturbation toys,diy female sex toys,female pleasure toys,female transformers toys,female masturbation with toys,

  15. Have you ever thought about creating an ebook or guest authoring on other sites? I have a blog based on the same information you discuss and would really like to have you share some stories/information. I know my subscribers would appreciate your work. If you’re even remotely interested, feel free to shoot me an e-mail.

  16. Thank you for some other informative blog. Where else may just I get that kind of information written in such an ideal way? I’ve a undertaking that I am simply now working on, and I have been on the glance out for such info.

  17. Hi, Neat post. There is a problem with your site in internet explorer, would check this… IE still is the market leader and a huge portion of people will miss your fantastic writing because of this problem.

  18. You still searching good porn? Can’t you find that? The best free porn pervert tube ever is Xpervs.com, is there porn for pervert persons, very exciting porn videos and obviously exciting hot sex with teens. Take a look at this site! Is totally free and without irritating ads(popups and other popunders

  19. It is in point of fact a nice and helpful piece of info. I am satisfied that you simply shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  20. What i do not understood is if truth be told how you’re not really much more neatly-favored than you might be now. You’re so intelligent. You understand therefore considerably with regards to this subject, produced me personally imagine it from numerous numerous angles. Its like women and men don’t seem to be involved until it is something to accomplish with Lady gaga! Your own stuffs outstanding. Always care for it up!

  21. I do not even understand how I finished up here, however I assumed this put up used to be good. I do not realize who you are however certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  22. Wonderful beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog website? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

  23. I am not sure where you’re getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for excellent information I was looking for this info for my mission.

  24. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!

  25. Arx Nimbus’ Thrivaca Risk Analytics Platform provides the first financially-relevant Digital Risk Profile for the enterprise, underwriters and brokers. Using a patented algorithm developed in collaboration with leading universities, the DoD and federal regulators, Thrivaca consolidates industry historical analysis, your latest analyses and assessments, proprietary vulnerability scans, audit data and actuarial mathematics to produce a complete and detailed valuation of enterprise-wide digital risk, and the top sources of current carrying cost.

  26. Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too wonderful. I really like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it entertaining and you still care for to keep it smart. I can not wait to read much more from you. This is actually a great site.

  27. Someone essentially lend a hand to make seriously posts I’d state. This is the very first time I frequented your web page and up to now? I amazed with the analysis you made to create this particular submit extraordinary. Great job!

  28. Hey! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My site addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you’re interested feel free to send me an email. I look forward to hearing from you! Great blog by the way!

  29. Have you ever considered creating an ebook or guest authoring on other sites? I have a blog centered on the same information you discuss and would really like to have you share some stories/information. I know my visitors would enjoy your work. If you are even remotely interested, feel free to send me an email.

  30. Thanks for sharing your ideas right here. The other matter is that any time a problem appears with a laptop motherboard, persons should not consider the risk associated with repairing the item themselves because if it is not done properly it can lead to irreparable damage to all the laptop. It is usually safe just to approach a dealer of the laptop for the repair of its motherboard. They have technicians who have an expertise in dealing with mobile computer motherboard challenges and can make the right prognosis and undertake repairs.

  31. Admiring the commitment you put into your blog and detailed information you present. It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  32. My husband and i ended up being now comfortable John could finish up his investigations by way of the precious recommendations he made from your very own web page. It is now and again perplexing to simply happen to be freely giving guidelines that a number of people may have been trying to sell. So we realize we now have you to be grateful to for that. The most important explanations you’ve made, the straightforward site menu, the friendships you will help to instill – it’s got mostly fabulous, and it’s really making our son in addition to our family do think this concept is interesting, which is really pressing. Many thanks for all!

  33. I have observed that in the world nowadays, video games are the latest popularity with kids of all ages. Occasionally it may be not possible to drag your kids away from the activities. If you want the best of both worlds, there are plenty of educational games for kids. Interesting post.

  34. Thanks , I’ve recently been looking for info approximately this topic for a long time and yours is the best I have discovered so far. However, what in regards to the bottom line? Are you sure concerning the source?

  35. Get help to stop drinking. Helping women quit drinking alcohol. Coach Mary Wagstaff. Feel better, mind, body and soul. Mindfulness based coaching and alcohol recovery. Yoga for recovery.

  36. Hi! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!

  37. It is the best time to make a few plans for the future and it is time to be happy. I’ve learn this post and if I may I want to recommend you some interesting issues or advice. Perhaps you could write subsequent articles regarding this article. I wish to learn even more issues approximately it!

  38. I simply could not depart your website before suggesting that I really enjoyed the standard information a person provide in your guests? Is going to be back steadily to check up on new posts

  39. Hello there, just turned into alert to your blog via Google, and located that it is really informative. I am going to be careful for brussels. I will appreciate in the event you continue this in future. Lots of other people might be benefited out of your writing. Cheers!

  40. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My blog is in the exact same niche as yours and my visitors would definitely benefit from some of the information you provide here. Please let me know if this okay with you. Thanks a lot!

  41. My spouse and I absolutely love your blog and find a lot of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content to suit your needs? I wouldn’t mind writing a post or elaborating on some of the subjects you write related to here. Again, awesome site!

  42. My partner and I absolutely love your blog and find the majority of your post’s to be just what I’m looking for. Would you offer guest writers to write content for you personally? I wouldn’t mind publishing a post or elaborating on a few of the subjects you write related to here. Again, awesome site!

  43. Crank out profits When you snooze. Residual income is income that does not call for a lot of effort of your respective things. You can also make this certain money by working an internet Discussion board and positioning advertising banners into it to gain income.

  44. I am really loving the theme/design of your web site. Do you ever run into any internet browser compatibility issues? A small number of my blog readers have complained about my website not working correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this problem?

  45. My husband and i were absolutely contented that Chris managed to do his inquiry from the ideas he received from your own web page. It is now and again perplexing to simply choose to be giving for free key points many people might have been making money from. And now we do understand we have the writer to appreciate for this. Most of the illustrations you have made, the easy website menu, the friendships your site give support to engender – it is many terrific, and it’s letting our son and us feel that that topic is pleasurable, which is tremendously essential. Thanks for all!

  46. Hello would you mind letting me know which hosting company you’re using? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most. Can you recommend a good hosting provider at a reasonable price? Cheers, I appreciate it!

  47. Getting ready to develop an book online to share along with your viewers and advise them on a particular topic? Ebooks are wonderful advertising resources to develop and share with all your clients and prospective customers, but you wish to make certain they’re straightforward to digest and visually attractive.

  48. Hi would you mind sharing which blog platform you’re using? I’m going to start my own blog soon but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for getting off-topic but I had to ask!

  49. My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am worried about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be really appreciated!

  50. At this time it appears like WordPress is the best blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  51. Amazing blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any ideas? Thanks!

Comments are closed.