How to Launch a Successful Blog And Grow a Powerful Audience

How do bloggers make money? And How can someone start a blog?

I meet these two questions more often from people within my cycle; friends, colleagues, and relatives. The bad influence that most people have towards bloggers is what makes blogging to sound weird in our societies.

On several occasions, bloggers are viewed as rumor mongers and they earn through talking ill about others. But at the same time, there are young and talented individuals that want to shift their careers to online content creation.

The blog initially originated from the phrase-Weblog, a term that describes websites with a continuous flow of information. All the information that comes from such websites is what we need in our day to day life. I’m sure you’ve visited Google today or yesterday to search for a solution. Maybe you were looking for;

The best hotel in Kenya, because you want to have the best hospitality experience.

How to make cakes, because you want to learn and make your own cakes,

The best courses in Kenya, because you want to join campus or for your kids, and many more!

Where do you think all this information originates from? Do they exist from nowhere to Google? No, all of the information and details are fixed by bloggers. Google depends on Bloggers as key content creators while bloggers depend on Google as a medium that links them to their audience.

A blog features and looks like an online diary that links articles and websites to others. Blog ranges from personal, lifestyle, food, to political. They can preferably focus on one narrow subject or a wide range of subjects and that’s why we have political, food, and lifestyle bloggers

How to Launch a Successful Blog

When you’re starting out- you will be ignored. But how does it feel when you are ignored?

Imagine if you have a group of friends and you try to tell them stories, and no one cares about you, they just ignore you, how will you feel?

Getting ignored gives us a bad feeling as bloggers and content creators.

As an upcoming blogger, YouTuber, writer, or content creators, your biggest challenge, is people ignoring you in the beginning. In the beginning, you get one comment even after spending the whole night writing a blog and recording a YouTube video while others get a thousand views, comments, and shares.

They get full attention from the audience while you get zero attention. You get yourself in the drain channel of quitting to pursue something else, right? No don’t go for that, it’s a loose string that has made several bloggers lost focus.

Stop and think for a moment……………………….

Are you trying to copy what others are doing?

Most creatives who are just starting out do forget to focus on their potentials and strengths. They spend much of their time trying to copy exactly what others, thinking that they may use the same strategy to drive them to success. They forget they have their initial audience; whether one, two, or even more.

How to Build Audience for a Blog

Do you know how to become an influencer? and use the same influence to grow traffic to your blog?

First, start to familiarize yourself and engaging with your small audience to help you reach out to their networks as well.

Here is the secret, start publishing your blogs, get two or fewer comments, and take time to respond to all comments. Building influence takes time and so you need to practice patience and consistency.

The hard truth is, if you focus much on your followings and try to build an audience directly, you will never build powerful influence.

But if you show care for your, audience and interact with them genuinely and help them with your ideas to solve their challenges, your expertise and solutions-influence with the help you build a strong audience as a side effect.

All social media stars, influencers, photographers, YouTubers you see around, once started with a tiny following but they grew because they sacrificed their time to nurture the initial audience. It’s like planting a seed, you need to water it until it sprouts out and at the same time, it will take time before you can start harvesting fruits from them.

Many people did not know about Ayege Movine couples of years ago, I started without connections. I had only my smartphone and knowledge- no laptop or a computer. When people could look at me and laugh at what I was doing. With zero audience and readers. But do you know the strategy I used to grow my audience?

I started training people through emails, they subscribed to my email list and I would send them free training materials. And that’s how started to interact with real people. They give me their emails, I send them free content.

After some time, I was able to understand their challenges- they wanted to make money online. I came up with a solution and write blogs on how they can make more money online. Their good response and feedback motivated me to write and publish more blogs on my social media and websites.

What is Needed When Starting a Blog?

I see several bloggers focus on the technical aspects of creating blogs- that they must purchase a domain and hosting to run a successful blog. If you care for your readers, then you need to wait and have everything. What all bloggers put more concern is to ensure their blogs are read by real humans.

You can type your blog as a message or Word Doc and share it with your readers. Provided your article has the magnitude to change other people’s lives, no one is going to bother about the colors of your design, logo, and website. They will focus on the message or information presented in your blog.

You can build a bigger influence with real humans, continue interacting with real people through speaking their voice, and providing solutions to their problems. Be patient and exercise consistently.

Building audience is a slow process, you will get demoralized when keep checking the results every now and then.

What Tools Do You Need to Run a Blog?

There are many blogging tools that can make your work easier when researching for the most competitive keywords. And again when writing blog content, you need to come up with a blog post that attracts attention from the masses.

Here are the blogging tools you need to write amazing content,


Quora is a question and answer platform that can help get exposed to the kind of questions real people keep asking across the globe. Quora can help you with the keyword idea and the storyline of what you want to write about.

Portent Title Maker

Portent Title Maker is a tool that will help you find a sample of the suitable blog post title, remember the blog title is the first selling point of your content. The more it looks attractive, the more traffic you will get. Visit and browse through it as many times you like for new keywords and ideas that sell.

Twitter Trending Topics

Twitter trending topics is a section that serves bloggers as a super spot for grasping ideas from the latest news. You can pick a topic from the trending news to write powerful content that keeps the eyeballs rolling. Twitter Trending topics can help bloggers craft appealing headlines for their blogs.


BuzzSumo is a tool that helps bloggers with the research and analysis of the most competitive keywords for their blogs. You only need to key in a topic or URL into the BuzzSumo search box, and you will find bulky information on the content and keywords with the highest performance. It is super-useful for crafting good content out of an existing idea and find a suitable angle or in taking a wider view of the content the performs well in your niche.

How Bloggers Make Money from Their Blogs

Bloggers are surrounded by a wide range of opportunities that they can use to scale up their earnings online. Here is the list of gold mines for online content creators- bloggers;

Selling Books and eBooks

Product endorsement

Online workshops and webinars

Google Adsense

Product launch

No matter what category you’re in, making money from a blog is the only that can keep you motivated. Whether it’s a business blog or a hobby blog- making money from it is possible. But always remember, blogging is not a get rich quick scheme, and if you do it right, you will be able to raise enough funds out of it to support your family. Read more here.

19 comments on “How to Launch a Successful Blog And Grow a Powerful Audience

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