fbpx
Essential Elements that Make Up Your Brand Identity

Essential Elements that Make Up Your Brand Identity

Essential Elements that Make Up Your Brand Identity

Branding is the only way to elevate business growth. And companies spend millions of dollars when running brand awareness campaigns. You can imagine the primary goal of brand awareness campaigns is to let people know more about your products and services.

Why Companies Spend that Much on Brand Awareness Campaigns?

Because branding is a powerful tool to grow a business, it may take time to generate good results, but it can sustain the business for years once it is stable. Every business wants to be like Google, where Google is the giant search engine that gets its results naturally. Almost 90% of the online users are using Google. Why? Because that is the brand they know and trust.

But I did not take Google little time before garnering that trust from users. The Founders were rejected several times when looking for funding to start and run the business. People did not believe them, and that is what every business is experiencing at its initial stages.

Remember, building brand identity process is more than just designing a nice catchphrase or logo. A good brand identity is a true reflection of your purpose, personality, and values. There are many ways to create and maintain a robust and long-lasting brand identity.

The difference between a brand and brand identity

Most people assume that brand and brand identity are the same thing and have the same meaning. The two have different meanings within the business aspect and environment. Let’s see how they differ in meaning.

What is a brand?

A brand is what makes your business different and unique from your competitors. The quality of your service or product you promise to deliver to your prospects and how they find it exciting and perfectly match their expectations. A brand entails everything from website design, company culture, marketing campaigns, logo, and many other elements that make up a brand.

What is a brand identity?

The essentials of brand identity are about providing a presentation of your brand through designing visual patterns. The visual presentation helps communicate the values and emotions to push your brand through elements like images, logo, website design, typography, and brand colors.

Brand identity is the crucial thing that customers can experience and recognize your brand before they even think of the actual name of the business.

The Essential Elements of Brand Identity

As a business owner or founder, you have various elements to boost your brand identity and communicate with your customers. Interestingly, developing an extensive brand identity doesn’t need to be much complicated. It should emulate the following elements:

Definition of your brand

Just as mentioned earlier, your brand is all about its purpose, emotions, and values that make your business unique from other competitors. At this point, you need to make a design and presentation that define your brand and communicate all that your business provides to the market.

Here are the key things that will help you define your brand effectively:

The reason you started the business

The business mission, objectives, and core values

The target market for your business

Your company vision; where you see yourself in 2, 3, 4years or more

The company voice of tone when communicating to prospects

Boost Brand Engagements with Your Prospects

After completing the brand definition, it is time to start engaging with the right market and watch their reactions. You need to create a collection of colors, photos, textures, and typography that match your business standards. Even when making a poster or banner for your business, it should always portray your company standards and themes.

When you engage your clients with the same theme and presentation, they get to start memorizing your company when they interact with anything that relates to your services. You can start sharing pictures and animations through your social media channels.

Emphasize on Logo, Website, Color, Fonts, and Tagline

After working out the brand definition and customer engagements, you now need to focus on improving and maintaining the brand. Work on keeping in touch with your prospect more so that they don’t forget your company.

Every material that comes from your company, whether it is banners, newsletters, social media posters, or any other marketing material, should have a logo and website on them. This will ensure you keep communicating your brand everywhere, which will positively impact the brand identity.

Why Companies Spend that Much on Brand Awareness Campaigns?

Because branding is a powerful tool to grow a business, it may take time to generate good results, but it can sustain the business for years once it is stable. Every business wants to be like Google, where Google is the giant search engine that gets its results naturally. Almost 90% of the online users are using Google. Why? Because that is the brand they know and trust.

But I did not take Google little time before garnering that trust from users. The Founders were rejected several times when looking for funding to start and run the business. People did not believe them, and that is what every business is experiencing at its initial stages.

Remember, building brand identity process is more than just designing a nice catchphrase or logo. A good brand identity is a true reflection of your purpose, personality, and values. There are many ways to create and maintain a robust and long-lasting brand identity.

The difference between a brand and brand identity

Most people assume that brand and brand identity are the same thing and have the same meaning. The two have different meanings within the business aspect and environment. Let’s see how they differ in meaning.

What is a brand?

A brand is what makes your business different and unique from your competitors. The quality of your service or product you promise to deliver to your prospects and how they find it exciting and perfectly match their expectations. A brand entails everything from website design, company culture, marketing campaigns, logo, and many other elements that make up a brand.

What is a brand identity?

The essentials of brand identity are about providing a presentation of your brand through designing visual patterns. The visual presentation helps communicate the values and emotions to push your brand through elements like images, logo, website design, typography, and brand colors.

Brand identity is the crucial thing that customers can experience and recognize your brand before they even think of the actual name of the business.

The Essential Elements of Brand Identity

As a business owner or founder, you have various elements to boost your brand identity and communicate with your customers. Interestingly, developing an extensive brand identity doesn’t need to be much complicated. It should emulate the following elements:

Definition of your brand

Just as mentioned earlier, your brand is all about its purpose, emotions, and values that make your business unique from other competitors. At this point, you need to make a design and presentation that define your brand and communicate all that your business provides to the market.

Here are the key things that will help you define your brand effectively:

The reason you started the business

The business mission, objectives, and core values

The target market for your business

Your company vision; where you see yourself in 2, 3, 4years or more

The company voice of tone when communicating to prospects

Boost Brand Engagements with Your Prospects

After completing the brand definition, it is time to start engaging with the right market and watch their reactions. You need to create a collection of colors, photos, textures, and typography that match your business standards. Even when making a poster or banner for your business, it should always portray your company standards and themes.

When you engage your clients with the same theme and presentation, they get to start memorizing your company when they interact with anything that relates to your services. You can start sharing pictures and animations through your social media channels.

Emphasize on Logo, Website, Color, Fonts, and Tagline

After working out the brand definition and customer engagements, you now need to focus on improving and maintaining the brand. Work on keeping in touch with your prospect more so that they don’t forget your company.

Every material that comes from your company, whether it is banners, newsletters, social media posters, or any other marketing material, should have a logo and website on them. This will ensure you keep communicating your brand everywhere, which will positively impact the brand identity.