Digital Marketing Concepts
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During this error of internet , a gate of a vast variety opportunities has been opened for businesses. There is good number of people online today through different social networks like Facebook, Twitter ,instagram and LinkedIn and where there is huge number of people there are high marketing opportunities and this is where the term digital marketing originated from.
What is digital marketing ?
Digital marketing is the term used for the targeted , measurable and interactive marketing of product or services by the use of digital technologies to reach the viewers and turn them into customers.
Channels of digital marketing.
Before one can actually start on the digital marketing he/she has to first learn and familiarize themselves with the various channels of digital marketing. They include;
- Email marketing
- pay-per-click advertising(PPC)
- Search engine optimization(SEO)
- Display marketing
- Social media marketing(SMM)
- Content marketing
- Affiliate marketing
Objectives of digital marketing
Drive sales or leads
Digital marketing always target the viewers to purchase particular products and services and this helps in boosting the sales, in the other hand digital marketing can aim at convincing the viewers to subscribe so that can be able to get updated and this is what we refer as leads.
Increasing brand awareness
Businesses use digital marketing to increase brand awareness through promoting campaigns in order to reach targeted viewers.
Click to website
Digital marketing helps in generating clicks to a particular websites that can that can help websites to ranked in search engines.
Advantages of digital to users
Multiple channels and devices
Through digital marketing customers are able to access and purchase products by using different channels and devices. Customers can us e computers,laptops,phones or tablets without restrictions.They can also use wide range of social media networks.
Better decision making
Customers have a wide range of choices since they can go through different products and compare the prices then decides on what fit them in terms of price and need.
Easy to buy and return
There are simple steps to follow when buying products online and the multiple payments options like one can pay cash or by using credit card and Mpesa. There is door to door delivery and easy return where the product will be picked again whenever there is defect and taken back to the company then the customer is refunded.
Advantages to marketers
Relevance
Personalization
Cost effectiveness
high measurability
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