Digital Marketing Concepts

Spread the love
Read Time:2 Minute, 0 Second

During this error of internet , a gate of a vast variety opportunities has been opened for businesses. There is good number of  people online today through different social networks like Facebook, Twitter ,instagram  and LinkedIn and where there is huge number of people there are high marketing opportunities and this is where the term digital marketing originated from.

What is digital marketing ?

Digital marketing is the term used for the targeted , measurable and interactive marketing of product or services by the use of digital technologies to reach the viewers and turn them into customers.

Channels of digital marketing.

Before one can actually start on the digital marketing he/she has to first learn and familiarize themselves with the various channels of digital marketing. They include;

  • Email marketing
  • pay-per-click advertising(PPC)
  • Search engine optimization(SEO)
  • Display marketing
  • Social media marketing(SMM)
  • Content marketing
  • Affiliate marketing

Objectives of digital marketing

Drive sales or leads

Digital marketing always target the viewers to purchase particular products and services and this helps in boosting the sales, in the other hand digital marketing can aim at convincing the viewers to subscribe so that can be able to get updated and this is what we refer as leads.

Increasing brand awareness

Businesses use digital marketing to increase brand awareness through promoting campaigns in order to reach targeted viewers.

Click to website

Digital marketing helps in generating clicks to a particular websites that can that can help websites to ranked in search engines.

Advantages of digital to users

Multiple channels and devices

Through digital marketing customers are able to access and purchase products by using different channels and devices. Customers can us e computers,laptops,phones or tablets without restrictions.They can also use wide range of social media networks.

Better decision making

Customers have a wide range of choices since they can go through different products and compare the prices then decides on what fit them in terms of price and need.

Easy  to buy and return

There are simple steps to follow when buying products online and the multiple payments options like one can pay cash or by using credit card and Mpesa. There is door to door delivery and easy return where the product will be picked again whenever there is defect and taken back to the company then the customer is refunded.

Advantages to marketers

Relevance

Personalization

Cost effectiveness

high measurability

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

68 thoughts on “Digital Marketing Concepts

  1. […] Today, LinkedIn is an effective way to advertise your profession and products. Why have you not made this golden step market yourself as a physician? Or why do you see it futile promoting specific healthcare products for a given segment of the audience here? Take advantage of the audience who are eagerly looking for your products using these products. Seek the best digital marketer near you to help you today. Read Concepts of digital marketing. […]

  2. Do you have any type of suggestions for composing posts?
    That’s where I always struggle and I simply wind up looking vacant screen for long period of time.

  3. I just want to say I am just newbie to weblog and actually enjoyed this web site. Probably I’m want to bookmark your blog . You actually come with perfect posts. Appreciate it for sharing your blog site.

  4. I simply want to tell you that I am new to weblog and certainly enjoyed you’re web site. Likely I’m planning to bookmark your blog . You certainly have excellent articles and reviews. With thanks for sharing with us your website page.

  5. Awesome blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your design. With thanks|

  6. Someone necessarily lend a hand to make critically articles I might state. This is the first time I frequented your website page and up to now? I surprised with the analysis you made to make this actual submit extraordinary. Fantastic activity!

  7. Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. But just imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this site could undeniably be one of the very best in its field. Excellent blog!

  8. I think this is one of the most important information for me. And i’m glad reading your article. But want to remark on few general things, The web site style is wonderful, the articles is really nice : D. Good job, cheers

  9. The very heart of your writing whilst sounding reasonable originally, did not really sit well with me after some time. Somewhere within the sentences you were able to make me a believer but just for a while. I however have got a problem with your jumps in logic and one might do nicely to fill in those breaks. In the event that you can accomplish that, I would surely be fascinated.

  10. I was recommended this website by means of my cousin. I’m not certain whether this put up is written by him as nobody else realize such specific about my trouble. You are incredible! Thanks!

  11. I not to mention my pals were going through the nice thoughts found on the blog and then all of a sudden I got a horrible feeling I had not thanked the blog owner for them. These boys are actually happy to read all of them and already have pretty much been enjoying these things. I appreciate you for getting really helpful and for getting variety of excellent ideas most people are really needing to learn about. My very own sincere apologies for not expressing appreciation to you sooner.

  12. I’ve been absent for a while, but now I remember why I used to love this web site. Thanks , I will try and check back more frequently. How frequently you update your site?

  13. I was just seeking this information for some time. After six hours of continuous Googleing, finally I got it in your site. I wonder what’s the lack of Google strategy that do not rank this kind of informative websites in top of the list. Normally the top web sites are full of garbage.

  14. I got what you intend, appreciate it for posting .Woh I am lucky to find this website through google. “The test and use of a man’s education is that he finds pleasure in the exercise of his mind.” by Carl Barzun.

  15. Wow, wonderful weblog structure! How lengthy have you ever been running a blog for? you made running a blog glance easy. The full glance of your site is fantastic, let alone the content!

  16. I would like to express my respect for your generosity giving support to men and women that have the need for help on this important concern. Your personal commitment to getting the solution along came to be especially practical and have regularly permitted others much like me to get to their ambitions. Your own helpful guideline signifies a great deal to me and somewhat more to my office workers. Thanks a ton; from all of us.

  17. I do agree with all the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are too short for starters. Could you please extend them a bit from next time? Thanks for the post.

  18. I’m not sure why but this site is loading incredibly slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  19. I was recommended this website by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are amazing! Thanks!

  20. I have not checked in here for some time since I thought it was getting boring, but the last few posts are good quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend 🙂

  21. Hey, I think your blog might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, wonderful blog!

  22. Thanks for all of your labor on this blog. Ellie really likes engaging in investigations and it is easy to see why. A lot of people hear all relating to the dynamic way you give efficient guidance on the web site and even invigorate contribution from visitors on that concept while our favorite child is without a doubt understanding a great deal. Have fun with the rest of the new year. You’re carrying out a stunning job.

  23. Its such as you learn my thoughts! You appear to understand a lot approximately this, like you wrote the e-book in it or something. I believe that you could do with a few to pressure the message home a bit, but instead of that, that is magnificent blog. A great read. I will certainly be back.

  24. Thanks a bunch for sharing this with all folks you really realize what you are speaking approximately! Bookmarked. Please additionally talk over with my site =). We will have a link trade arrangement between us!

  25. Thank you so much for giving everyone such a pleasant possiblity to read from this blog. It can be so pleasurable plus jam-packed with a good time for me personally and my office friends to search your website at minimum 3 times per week to read through the latest guidance you have got. Not to mention, I’m so certainly fascinated with the amazing suggestions you give. Certain 3 facts in this article are certainly the very best we have all ever had.

  26. Its such as you learn my thoughts! You appear to understand a lot about this, such as you wrote the guide in it or something. I believe that you just can do with some percent to drive the message house a little bit, however other than that, this is great blog. An excellent read. I’ll definitely be back.

  27. I wanted to compose you one bit of note to help say thanks a lot once again for these exceptional suggestions you’ve provided in this case. It is so open-handed with you to provide extensively all that most people might have sold as an electronic book to make some profit for themselves, and in particular since you might well have done it in case you considered necessary. Those ideas additionally acted as a good way to realize that other people online have a similar desire just like my personal own to realize lots more pertaining to this issue. I’m sure there are lots of more fun instances ahead for folks who looked over your blog post.

  28. I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here frequently. I am quite sure I’ll learn many new stuff right here! Good luck for the next!

  29. Hmm it appears like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to everything. Do you have any tips for inexperienced blog writers? I’d definitely appreciate it.

  30. I am curious to find out what blog platform you have been utilizing? I’m having some minor security issues with my latest site and I would like to find something more safe. Do you have any recommendations?

  31. Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task.

  32. I am typically to blogging i genuinely appreciate your content. The content has really peaks my interest. I am about to bookmark your web site and keep checking for brand new data.

  33. Aw, this has been a very nice post. In thought I must devote writing this way additionally – taking time and actual effort to create a excellent article… but exactly what can I say… I procrastinate alot and by no indicates appear to go accomplished.

  34. The the next occasion Someone said a blog, I hope who’s doesnt disappoint me approximately this place. After all, It was my substitute for read, but I just thought youd have some thing interesting to convey. All I hear can be a handful of whining about something that you could fix when you werent too busy searching for attention.

  35. I have been exploring for a bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I ultimately stumbled upon this website. Reading this information So i am happy to convey that I’ve an incredibly excellent uncanny feeling I came upon just what I needed. I such a lot undoubtedly will make certain to don’t disregard this web site and provides it a glance regularly.

  36. I intended to send you this little bit of word just to say thanks a lot as before for those unique ideas you’ve featured in this case. This has been really seriously open-handed of people like you giving publicly precisely what a few people could possibly have marketed for an e-book to end up making some money for their own end, specifically since you could have done it in case you considered necessary. These creative ideas likewise served as a easy way to be sure that other people have similar desire like my personal own to understand whole lot more around this matter. I know there are numerous more pleasurable moments ahead for individuals that read your blog post.

  37. Hmm it seems like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any points for beginner blog writers? I’d definitely appreciate it.

  38. I’d must check with you here. Which isn’t something I usually do! I get pleasure from studying a post that can make folks think. Additionally, thanks for allowing me to remark!

  39. Hey very cool website!! Man .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  40. Nice blog here! Also your web site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  41. Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any helpful hints for newbie blog writers? I’d certainly appreciate it.

  42. Hey just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Chrome. I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem solved soon. Cheers

  43. Hi my family member! I wish to say that this post is awesome, great written and come with almost all important infos. I would like to see more posts like this .

Comments are closed.