Deep understanding of digital ad giants
There are two digital ad giants in this world. One is Google and the other one is Facebook. Many people see this as two places...
First Mover Advantage
When we talk about first mover advantage we simply mean the marketing strategy gained by initial ("first moving") significant occupant of the market segment.First mover...
How To Survive As A Blogger
Being a full-time professional blogger in Kenya is not an easy task. Most of the people around us do not understand what we do. Most...
12-Simple steps of building a brand
Have you heard about the book “Think and Grow Rich?” It was published during the Great Depression period and 100 million copies have been sold since then. How...
ways to become digital marketing expert in Kenya
As consumers spend more time using the internet and less time with other channels – advertisers in Kenya are also forced to follow this trend....